Privacy Policy
Hem and Boo
Last Updated: March 11, 2025
At Hem and Boo, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (hemandboo.co.uk), make a purchase, or interact with us. By using our services, you agree to the terms outlined in this policy.
1. Information We Collect
We may collect the following types of information:
Personal Information
- Contact Details: Name, email address, phone number, and shipping/billing address when you place an order or contact us.
- Payment Information: Details processed via secure payment gateways (we do not store full card details).
- Account Information: Login credentials and preferences if you create an account on our site.
Automatically Collected Information
- Usage Data: IP address, browser type, device information, and pages visited, collected via cookies and similar technologies.
- Analytics: Information about how you interact with our site (e.g., time spent, items clicked), gathered through tools like Google Analytics.
Other Information
- Marketing Preferences: If you opt in to receive newsletters or promotional offers.
- Correspondence: Details from emails or messages you send us.
2. How We Use Your Information
We use your data to:
- Process and fulfill your orders, including shipping and returns.
- Communicate with you about your purchases, account, or inquiries.
- Improve our website, products, and services through analytics.
- Send you marketing emails or offers (only with your consent).
- Comply with legal obligations (e.g., tax records, fraud prevention).
3. Legal Basis for Processing
Under GDPR, we process your data based on:
- Contract: To fulfill your orders (e.g., shipping your dog products).
- Consent: For marketing emails or non-essential cookies (you can withdraw consent anytime).
- Legitimate Interest: To enhance our site and prevent fraud, balanced against your rights.
- Legal Obligation: To meet regulatory requirements.
4. How We Share Your Information
We may share your data with:
- Service Providers: Third parties like payment processors (e.g., Stripe, PayPal), shipping companies (e.g., Royal Mail), and IT providers who help us operate.
- Legal Authorities: If required by law or to protect our rights.
- Business Transfers: In case of a merger, acquisition, or sale of assets (you’ll be notified).
We do not sell your personal information to third parties.
5. Cookies and Tracking
We use cookies to:
- Ensure our site works (e.g., keeping items in your cart).
- Analyze site performance and user behavior.
- Personalize your experience (e.g., showing relevant products).
You can manage cookie preferences via your browser settings or our cookie consent popup.
6. Data Retention
- Order Data: Kept for 7 years to comply with UK tax laws.
- Account Data: Retained while your account is active; deleted upon request after inactivity.
- Marketing Data: Stored until you unsubscribe.
- Analytics Data: Anonymized and kept indefinitely.
7. Your Rights
Under GDPR, you have the right to:
- Access: Request a copy of your data.
- Rectification: Correct inaccurate information.
- Erasure: Ask us to delete your data (subject to legal exceptions).
- Restriction: Limit how we use your data.
- Portability: Receive your data in a usable format.
- Object: Opt out of marketing or processing based on legitimate interest.
To exercise these rights, contact us at sales@hemandboo.co.uk.
8. Security
We use reasonable measures (e.g., encryption, secure servers) to protect your data, but no online system is 100% secure. Please notify us immediately if you suspect a breach.
9. International Transfers
If you’re in the UK, your data is primarily processed here. If transferred outside the UK (e.g., to US-based service providers), we ensure safeguards like Standard Contractual Clauses are in place.
10. Third-Party Links
Our site may link to external sites (e.g., social media). We’re not responsible for their privacy practices—review their policies separately.
11. Changes to This Policy
We may update this policy to reflect legal or operational changes. Significant updates will be notified via email or a site banner. Check back here for the latest version.
12. Contact Us
Questions or concerns? Reach out:
- Email: sales@hemandboo.co.uk
- Address: Hem and Boo, Units 1 and 4 Carr Lane Business Park Carr Lane Hoylake CH47 4AZ
- Phone: +44 (0)151 632 1125
For complaints, you can also contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Copyright © 2025 Hem and Boo. All rights reserved.